Skip disability assistance statement.

Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at 920-212-5818 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

On Display in Mayville

Cooling SoftCell® Select Pillow - King

Pure Care

*Quantities are subject to change. Units may be floor items and unboxed.


  • Reversible & adjustable loft
  • Added neck support
  • Cover provides a cooler sleep surface

Quick Specs

  • Brand: PURE CARE
  • Type: Pillows

See More


Our SoftCell® Select pillow is thoughtfully designed to provide proper support for your head, neck, and shoulders. Based off of our best-selling SoftCell® pillow design, we've added a supportive bolster to our uniquely tufted pillow top for the ultimate in contouring comfort. Along with two completely different comfort options, our dual-surface Select pillow also features an easily adjustable loft and our responsive cooling fabric cover for a chilled sleep surface throughout the night.

  • Loft: Medium
  • Firmness: Medium
  • Fill: Top: Pocketed Identically Down / Bottom: Gel-coated memory foam
  • Cover: Cooling FRíO®/Tencel™ responsive fabric
  • Available sizes:
    • Standard: 24" x 16"
    • Queen: 28" x 16"
    • King: 34" x 16"
  • Limited 3 year warranty

Ready to wash" Simply unzip and remove the gel-coated memory foam layer from inside the pillow cover. Machine wash the pillow cover only on a warm, gentle cycle with like colors. Tumble dry low until thoroughly dry.

Bundle tip: Add a protector to streamline laundry day.

Our pillow protectors can be washed and dried on hot settings to help you create a cleaner, more hygienic sleep surface. Bundle your new pillow with a protector for complete 360° protection.

Our pillows feature antimicrobial silver product protection which helps keep your bedding fresher longer and remains active for over 50 washings. Plus, the beneficial cooling properties within our FRíO® fibers will never wash out, lasting the lifetime of our pillows.

A Hybrid of Comfort Options

Searching for a hybrid pillow that offers multiple comfort options" Our SoftCell® Select pillow adds contouring neck support to our top-rated and best-selling SoftCell® pillow design. Completely reversible, the Select pillow offers the two distinct comfort options of our pocketed, designer down alternative, Identically Down, or cooling gel-coated memory foam. The additional elongated SoftCell® top is an exclusive Select pillow feature, providing added neck and shoulder support. Simply unzip and remove the center insert to adjust the loft of your new favorite pillow based on your personal sleep preference.

Comfort + Cooling

Repeat disruptions from sleep heat can leave you feeling worn out before your day begins. That's why our cooling pillow covers offer five times faster cooling than traditional polyester bedding. We never use temporary cooling treatments. Our FRíO® rapid chill cooling fibers utilize mineral-based benefits to deliver a refreshingly cooler sleep surface all night long. Our exclusive cooling fibers are infused with micarex minerals that form countless heat-channeling tunnels at the core of each fiber. These channels create a pathway that allows your body heat to dissipate quickly throughout each FRíO® fiber, cutting down on the accumulation of heat directly surrounding your body as you sleep.

Customizable comfort

Our reversible hybrid design allows you to choose between two completely different comfort options and easily adjust the loft.

Silver Product Protection

Our antimicrobial silver product protection helps keep your bedding fresher longer by inhibiting bacteria, mold, and mildew that cause deterioration, stains, and odors on this product. Rest assured that our silver treatment is Oeko-Tex certified, lasts for over 50 washes, and never affects the softness or comfort of our fabrics.

Oeko-Tex Certified

Internationally renowned independent textile testing ensures that no harmful substances are used in the production of our products.


  • Reversible & adjustable loft
  • Added neck support
  • Cover provides a cooler sleep surface

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Mattresses can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new bedding should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.